Healthy food

Outback Stores is in the business of improving access to affordable and healthy food to improve the health of Indigenous people in remote communities.

Good food helps everyone stay healthy and prevent and manage chronic condition such as obesity, heart disease, kidney disease and diabetes. Children need good food to grow and develop normally. Poor nutrition can lead to anaemia, stunted growth, tiredness and poor outcomes at school.

Healthy Food Strategy Goals

Outback Stores supports healthy choices and has a strong focus on improving nutrition through reducing sugary drinks and supporting healthy food choices by:

1. Ensure a wide range of nutritious, safe, affordable, quality food, drink and grocery items are consistently available
2. Make healthy food choices easier, while still maintaining choice
3. Increase awareness and understanding of healthy food, among customers, store staff and Store Committees
4. Support community, research and legislative initiatives to reduce the use of tobacco in communities

Making healthier choices, easier choices

Pricing

• Lower mark up for healthy foods
• 99c for 600ml water
• Diet drinks more expensive than water
• Diet drinks at least 20% cheaper than full-sugar varieties
• No discounting of sugary drinks

Placement

• Fresh fruit and veg at the front of the store
• Water fridges at the front of the store
• Sugary drinks located towards the back of the store
• At least 60% display of diet drinks and water
• Large long-life fruit drink not displayed in fridges

Promotion

• Regular promotion of healthier lines such as fresh fruit and vegetables, water and diet drinks
• No promotion of confectionary, sugary drinks or chips

Product

• Core range of quality fresh fruit and vegetables
• Full range of diet drinks and water
• Diet sports drinks instead of sugary sports drinks
• Largest size of sugary drinks 1.25 litres
• Smaller serve sizes of sugary drinks